DM
Direct Message

PM
Private Message

IG
Instagram

FB
Facebook

YT
YouTube

SM
Social Media

SMM
Social Media Marketing

UGC
User-Generated Content

ROI
Return on Investment

SEO
Search Engine Optimization

CTA
Call to Action

IM
Instant Messaging

GIF
Graphics Interchange Format (commonly used for animated images)

FOMO
Fear of Missing Out

LOL
Laugh Out Loud (widely used in social media conversations)

AMA
Ask Me Anything

B2B
Business to Business

B2C
Business to Consumer

CTR
Click-Through Rate

PPC
Pay-Per-Click (advertising model)

KPI
Key Performance Indicator

TBT
Throwback Thursday

OOTD
Outfit of the Day

FYP
For You Page (popular on TikTok)

SMP
Social Media Platform

SMH
Shaking My Head

TL;DR
Too Long; Didn’t Read

POTD
Photo of the Day

ICYMI
In Case You Missed It

NSFW
Not Safe for Work