ANOVA
Analysis of Variance

CDF
Cumulative Distribution Function

CI
Confidence Interval

Cohen's d
A measure of effect size

CV
Coefficient of Variation

d.f.
Degrees of Freedom

FDR
False Discovery Rate

GLM
Generalized Linear Model

H0
Null Hypothesis

H1
Alternative Hypothesis

KPI
Key Performance Indicator

MSE
Mean Squared Error

PDF
Probability Density Function

PMF
Probability Mass Function

p-value
Probability Value

R-squared
Coefficient of Determination

SD
Standard Deviation

SEM
Standard Error of the Mean

SPSS
Statistical Package for the Social Sciences

t-test
Student's t-test

VAR
Vector Autoregression

z-score
Standard Score

IQR
Interquartile Range

PCA
Principal Component Analysis

OLS
Ordinary Least Squares

CRO
Conversion Rate Optimization

LSE
Least Squares Estimator

BIC
Bayesian Information Criterion