B2B
Business to Business

B2C
Business to Consumer

ROI
Return on Investment

KPI
Key Performance Indicator

CRM
Customer Relationship Management

CEO
Chief Executive Officer

CFO
Chief Financial Officer

COO
Chief Operating Officer

CTO
Chief Technology Officer

HR
Human Resources

PR
Public Relations

P&L
Profit and Loss

FY
Fiscal Year

R&D
Research and Development

IPO
Initial Public Offering

SME
Small and Medium-sized Enterprises

M&A
Mergers and Acquisitions

BEP
Break-Even Point

SWOT
Strengths, Weaknesses, Opportunities, and Threats

USP
Unique Selling Proposition

SaaS
Software as a Service

ARPU
Average Revenue Per User

NDA
Non-Disclosure Agreement

TQM
Total Quality Management

CAGR
Compound Annual Growth Rate

BOM
Bill of Materials

VAT
Value-Added Tax

CPA
Cost Per Acquisition

CTR
Click-Through Rate

SEO
Search Engine Optimization