Ad
Advertisement

CPA
Cost Per Action

CPC
Cost Per Click

CPL
Cost Per Lead

CPM
Cost Per Thousand Impressions

CTR
Click-Through Rate

KPI
Key Performance Indicator

ROI
Return on Investment

SEO
Search Engine Optimization

SEM
Search Engine Marketing

PPC
Pay Per Click

B2B
Business to Business

B2C
Business to Consumer

UGC
User-Generated Content

SMM
Social Media Marketing