SEO
Search Engine Optimization

PPC
Pay-Per-Click

CTR
Click-Through Rate

KPI
Key Performance Indicator

ROI
Return on Investment

CPC
Cost Per Click

CPM
Cost Per Mille (Cost per thousand impressions)

B2B
Business to Business

B2C
Business to Consumer

CRM
Customer Relationship Management

SMM
Social Media Marketing

UGC
User-Generated Content

CTA
Call to Action

A/B Testing
Split Testing

FOMO
Fear of Missing Out

NPS
Net Promoter Score

SEM
Search Engine Marketing

LTV
Lifetime Value

DMA
Designated Market Area

P&L
Profit and Loss